Carmensa is a luxury footwear brand that has its stores only in high$-$end malls and posh localities. When new luxury footwear brands were launched in the market, the tough competition resulted in a decrease in Carmensa's sales. To deal with this crisis, Grace, the CEO of Carmensa, decides to lower the prices of its products and launch an advertising campaign that would highlight the affordability factor of luxury footwear at its stores. In the context of managerial roles, which of the following decisional roles is Grace illustrating in this scenario?

The entrepreneur role

The liaison role

The disseminator role

The spokesperson role