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Carol is a receptionist at a pediatric clinic. She places an order for office supplies every Monday. In B 2 B marketing, this is called
Carol is a receptionist at a pediatric clinic. She places an order for office supplies every Monday. In BB marketing, this is called a:
a Modified Rebuy
b New task Buy
c Routine Rebuy
d None of the above
Lisa is and just got promoted on her job. She just closed on a home in a gated community and now wants to buy a Mercedes Benz. According to your textbook, her attitude toward luxury is considered:
a Functional
b Indulgent
c Lavish
d Excessive
Products that are displayed on endcaps in a store, sell quicker than products on the shelf. This is an example of which factor in the consumption situation:
a Usage context
b Shopping orientation
c Pointofpurchase
d Time pressure
One of the marketing strategies that Sephora used to build customer loyalty to become the cosmetics industry leader is:
a Assisted selfservice
b Rewards program
c Exclusive products
d All of the above
Compensatory and noncompensatory decisionmaking rules are most applicable to which step in cognitive decisionmaking:
a Problem recognition
b Information search
c Evaluation of alternatives
d None of the above
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