Carolina Araujo had recently taken control of her family's business, Doggie Treats, Uruguay's second$-$largest producer of beef$-$

based dog food, treats, and toys. While she respected the company's nearly eighty$-$year history, Carolina felt that Doggie Treats

had grown complacent with its market share and was basically preserving the status quo. Her plan was to re$-$energize the

employee base and grow the business faster than the overall market.

Use the financials in Table $1$ to answer the following questions.