Carolina Biological Supply Company sells science instructional materials. It wants to grow beyond the current customer base and identify potential markets besides the public education systems. What is the order it should follow to take in the market targeting process?

profile target customer segment, identify business needs, segment total market, research and validate marketing opportunity

research and validate marketing opportunity, identify business needs, segment total market, profile target customer segment, research and validate marketing opportunity

identify business needs, segment total market, profile target customer segment, research and validate marketing opportunity