Carolyn's Creations is a clothing company that wants to increase its profits. Carolyn thinks that this option means cutting prices. Although lower prices may bring Carolyn additional sales in the short term, all of the following will likely result EXCEPT: a. Damage to the long-term brand image b. Avoidance of a price war and better future profit margins c. The hassle of having to deal in large volume d. Damage to the long-term brand equity