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Carr Auto Wholesalers had sales of $900,000 in 2008 and their cost of goods sold represented 65 percent of sales. Selling and administrative expenses were
Carr Auto Wholesalers had sales of $900,000 in 2008 and their cost of goods sold represented 65 percent of sales. Selling and administrative expenses were 9 percent of sales. Depreciation expense was $10,000 and interest expense for the year was $8,000. The firms tax rate is 30 percent. a. Compute earnings after taxes. b. Assume the firm hires Ms. Hood, an efficiency expert, as a consultant. She suggests that by increasing selling and administrative expenses to 12 per-cents of sales, sales can be increased to $1,000,000. The extra sales effort will also reduce cost of goods sold to 60 percent of sales (there will be a larger markup as a result of more aggressive selling). Depreciation expense will remain at $10,000. However, more automobiles will have to be carried in inventory to satisfy customers, and interest expense will go up to $15,000. The firms tax rate will remain at 30 percent. Compute revised earnings after taxes based on Ms. Hoods suggestions for Carr Auto Whole-salers. Will her ideas increase or decrease profitability
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