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Carrolton, Inc. actualmente vende aparatos a $80 por unidad. El costo variable es de $30 por unidad y los costos fijos totales equivalen a $240

Carrolton, Inc. actualmente vende aparatos a $80 por unidad. El costo variable es de $30 por unidad y los costos fijos totales equivalen a $240 000 por ao. Las ventas son actualmente de 20.000 unidades anuales. La compaa est considerando una cada del 20% en el precio de venta que creen que aumentar las unidades vendidas en un 20%. Suponiendo que todos los costos permanezcan iguales, cul es el impacto en los ingresos si hacen este cambio

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