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Case 1 0 - 4 9 Establishment of Standards, Variance Analysis Paul Golding and his wife, Nancy, established Crunchy Chips in 1 9 3 8

Case 10-49 Establishment of Standards, Variance Analysis
Paul Golding and his wife, Nancy, established Crunchy Chips in 1938. Over the past 60 years,
the company has established distribution channels in 11 western states, with production facilities
in Utah, New Mexico, and Colorado. In 1980, Pauls son, Edward, took control of the business.
By 2011, it was clear that the companys plants needed to gain better control over production
costs to stay competitive. Edward hired a consultant to install a standard costing system. To help
the consultant establish the necessary standards, Edward sent her the following memo:
To: Diana Craig, Certified Management Accountant
From: Edward Golding, President, Crunchy Chips
Subject: Description and Data Relating to the Production of Our Plain Potato Chips
Date: September 28,2011
The manufacturing process for potato chips begins when the potatoes are placed into a large
vat in which they are automatically washed. After washing, the potatoes flow directly to an automatic
peeler. The peeled potatoes then pass by inspectors, who manually cut out deep eyes or
other blemishes. After inspection, the potatoes are automatically sliced and are dropped into
the cooking oil. The frying process is closely monitored by an employee. After the chips are
cooked, they pass under a salting device and then pass by more inspectors, who sort out the
unacceptable finished chips (those that are discolored or too small). The chips then continue on
the conveyor belt to a bagging machine that bags them in one-pound bags. After bagging, the
bags are placed in a box and shipped. The box holds 15 bags.
The raw potato pieces (eyes and blemishes), peelings, and rejected finished chips are sold
to animal feed producers for $0.16 per pound. The company uses this revenue to reduce the
cost of potatoes; we would like this reflected in the price standard relating to potatoes.
Crunchy Chips purchases high-quality potatoes at a cost of $0.245 per pound. Each potato
averages 4.25 ounces. Under efficient operating conditions, it takes four potatoes to produce
one 16-ounce bag of plain chips. Although we label bags as containing 16 ounces, we actually
place 16.3 ounces in each bag. We plan to continue this policy to ensure customer satisfaction.
In addition to potatoes, other raw materials are the cooking oil, salt, bags, and boxes. Cooking
oil costs $0.04 per ounce, and we use 3.3 ounces of oil per bag of chips. The cost of salt is so
small that we add it to overhead. Bags cost $0.11 each and boxes $0.52 each.
Our plant produces 8.8 million bags of chips per year. A recent engineering study revealed
that we would need the following direct labor hours to produce this quantity if our plant operates
at peak efficiency:
Raw potato inspection 3,200
Finished chip inspection 12,000
Frying monitor 6,300
Boxing 16,600
Machine operators 6,300

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