Case #1: Amazon.com in Year 2000 Case Assignment Questions NOTE: Your responses should be based on the info, facts, and numbers given in the article (not from an external source!). Remember, this case is about Amazon in early 2000s (not 2015). 1. What was Amazons original business model? How has Amazon changed this model? How sustainable is this updated model? 2. What are the key risks associated with Amazons business strategy? What would you look at as early warning signs for these risks? Be specific! 3. Do you agree with Ravi Surias criticisms of the firms performance? Elaborate on the issues you agree/disagree with him. What other concerns would you have about Amazons performance? 4. Why did the market respond to Ravi Surias report so negatively? If Suria had provided analysis one year earlier, would it have had the same impact? Why or why not?