Case 1 - BillCutterz.com Theory DIFFERENCES SIMILARITIES DIFFERENCES 1. The Importance of a Distinctive Strategy and Competitive Approach ~ PAGE 3 A company strategy of delivering services draws on the minds of customers 2. The Relationship Between a Company's Strategy and Business Model ~ PAGE 3 Offers valuable service Offers valuable service Effect; either (1) Have -Effect; Attractive Profit = savings = gain (2) No gain savings = no gain, when we talk about profit. Customer value proposition (Satisfying Customers) Profit formula Theory: "The greater ability of the business model to be a res money maker" Case: "The more calls they make, the more money they make"