CASE 1: BW Manufacturing Company (20 points)

1. Calculate the impact of dropping Grill A. Assume no other changes to the plan. (5 points)

2. Calculate the impact of reducing Grill C price to $75, with the expectation that the volume of that product will increase to 220,000 units. Assume no other changes to the plan. (5 points)

3. Calculate the impact of a 10,000 unit decrease in Grill A and 10,000 unit increase in Grill C volume due to the change in the advertising focus. Assume no other changes to the plan. (5 points)

4. Calculate the impact of a $ 5 decrease in Grill Cs price and a change in advertising focus leading to a 10,000 unit decrease in Grill As volume and a 30,000 unit increase in Grill Cs volume. Assume no other changes to the plan. (5 points)

CASE 2: Hospitality Services: Eatery Challenges (14 points)

1. Analyze the food service industry? How does an institutional food service model differ from commercial food industry? (7 points)

2. Analyze Western University on-campus consumers. What implications can be drawn for HS to consider? (7 points)

CASE 3: Catanese and Vulcan (16 points)

1. Why did profits increase 350% in one year? (6 points)

2. Do the projections in Exhibit 4 seem realistic? (4 points)

3. Evaluate the cost allocation system at Catanese and Vulcan. (6 points)