Case 1 - IQuick-Commerce {Store to home) for Tier 2.-'3 cities |t't'hrervievlur: QuickCommerce {Instant delivery from SetfOvmed Store to customer's place) is one of the hottest trends in Metro cities. Multiple startups like Dunzo, Swiggy, Eomato, Eepto etc. have jumped in the frenzy and are competing neck to neckto grow in this space with superfast deliveries, ranging from 1D to 3|] minutes. |Either |litnline grocery ecommerce platforms like BigEtasket, Flipkart, Amazon, Blinkit [Grofers} etc. are also setting up special focus teams for instant deliveries [vmich was just a secondary channel earlier]. While so many young and established startups are ghting over this space, it wouldn't be a bad idea to focus primarilyr on Tier 2 and 3 cities and gain market leadership there. It will be an entirely different game with low lvlobile app penetration, less population density and stronger local brands. Problem Statement: You are the Product Head of an earlystage start-up that has decided to enter the quick commerce business in Tier 3 and 3 cities. Scenario 1: End |Illonsumeritlipp You are going to have your own sales {or demand generation} team. Consumer App will be the primary channel of sales, and you have to design and build the app. There are many established applications to take reference from. The critical part is how to construct the app in a way that is easier for your not-sotechsavvy consumers to adaptto it. With a strong operations and sourcing team at your disposal, it is your app that is going to decide the fate of your startup. {UR} Scenario 2: Store Management App Flipkart and Amazon will be your demand generation partners in 2 cities. Your team will handle the entire store operations and lastmile delivery. Based on the performance in current cies, both of them will consider making your company the partner for the rest of their expansion plan. Your store management app should be efcient enough to enable accurate and faster deliveries. Your store workers can be trained on app usage. You should be focusing on efciency more than ease of use. Note: You can make necessary assumptions in terms of any parameters like customer base, daily orders, service levels, store layout, number of labourers, number of delivery partners etc. as per your own rationale. Kindly call out such assumptions and rationale, if taken