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Case 1: Southwest Airlines: In a Different World Assignment Questions: 1.Discuss the various sources of Southwest's cost advantage. 2.Why might it be hard for competitors

Case 1: Southwest Airlines: In a Different World

Assignment Questions:

1.Discuss the various sources of Southwest's cost advantage.

2.Why might it be hard for competitors to imitate Southwest's cost advantages? What are the barriers to the imitation of Southwest's strategy?

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