Case 1.

Target follows a best-cost strategy. The firm's products are relatively cheaper among retailers while they are both attracting trend-conscious customers. Target carries products from famous designers, such as Michael Graves, Isaac Mizrahi, Fiorucci, Liz Lange, and others. This is a lucrative position for Target, but the position is currently under attack from all angles.

a. Explain the strategic intent of the case study

b.Justify your answer