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Case 2 Crocs X Tesla PART 1 : Crocs is currently all about the collaborations and the collabs run the gamut: Hello Kitty, McDonalds, Post
Case Crocs X Tesla
PART :
Crocs is currently all about the collaborations and the collabs run the
gamut: Hello Kitty, McDonalds, Post Malone and Shrek. Crocs wants
you to help assess their newest collab idea Crocs X Tesla, with a series
of Crocs inspired by Tesla cars.
Crocs spent $ thousand on a market research project that resulted in
Tesla being a top suggestion for the next collab. The project will officially
begin t in January pretend that is today At the end of
t Crocs expects this collab with Tesla to end and make way for a new
collab. The tooling and equipment required for producing Crocs X Tesla
will cost $ million. The tooling and equipment is classified as a sevenyear
asset and will be depreciated using Modified ACRS depreciation; no bonus depreciation will be used. The estimated market value of the tooling and equipment
at the end of the project is $ thousand. Crocs already spent $ thousand in machinery upgrades.
In the first year, they expect to sell thousand Tesla Crocs. For the next years the number of Crocs sold will
increase by The last two years, they expect a decline in sales of a year. They believe they can sell the
Tesla Crocs for $ a pair. Variable costs for Crocs production is $ per pair. Fixed costs are estimated to be
$ million a year.
Net working capital for the project will be of sales and will occur with the timing of the cash flows for the year.
There is no initial outlay for NWC; changes in NWC will first occur at t with the first years sales.
Crocs tax rate is and they have a required return of
When the Tesla Crocs are launched, they expect sales of Nascar Crocs to be negatively impacted. For the first three
years of the project, Nascar Crocs will probably sell units less than planned because of the launch of the
Tesla Crocs. Bummer! Nascar Crocs sell for $ a pair, and the variable costs for the Nascar Crocs are $ dollars
a pair. There are no fixed costs, investments in NWC or capital expenditures that need to be accounted for when
it comes to the Nasdaq Crocs.
Crocs uses the tax shield approach for their project analysis, so you will too!
For Part you need to do the initial capital budgeting analysis. Construct the projects timeline and include the
relevant cash flows. Make sure to show Tesla the following information:
a the projects projected revenues
b the operating cash flows for the project tax shield approach
c the net working capital cash flows make a NWC table
d the aftertax salvage calculation
e the total project cash flows
f the investment criteria calculations
i the payback period of the project
ii the profitability index of the project
iii. the IRR of the project
iv the NPV of the project
Answer the following question: Based on your answer for f would you suggest Crocs enter a collab with Tesla?
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