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Case 2: Medicine Hat Meat Traders: Beefing up a Family Business Conduct an internal analysis by evaluating the main functions of Medicine Hat Meat Traders
Case 2: Medicine Hat Meat Traders: Beefing up a Family Business
- Conduct an internal analysis by evaluating the main functions of Medicine Hat Meat Traders and assessing its financials.
- Complete a SWOT analysis.
- Use a pros and cons list to decide which products and markets the company should pursue. What do you recommend? Remember to fully explain and justify your answer.
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
