Case #2

M-Paysa is the first banking app for mobile phones to be developed in the developing world. It was designed by port one limited Company in Pakistan

The product has received local attention, and the impact it has made to a large population, mostly people who are poor (bottom of pyramid).

M-Paysa has many uses, including: transfer of money from person to person, buying airtime, paying utility bills and keeping the money in the M-Paysa account for future use. The product connected a population which was hitherto disconnected from accessing financial services. As an early mover in mobile banking in Pakistan, port one limited company partnered with other businesses thereby broadening its agent network before competitors came into the scene. M-Paysa is a disruptive innovation, having created a new market and value network and disrupting the existing ones and becoming a major competitor against the established market leaders and alliances in the financial services sector in Pakistan.

Any TWO from the Following;

2- Describe the key factors attributable to successful design, development and Marketing of a this product (10)

3-Define the term disruptive innovation with at least 5 proven examples (10)

4-Describe the characteristics of disruptive innovation (10)