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Case #2 Questions: 1. What segmentation trends should Beyond Meat be aware of? 2. What can Beyond Meat do to shape consumer behaviour and preferences

Case #2 Questions: 1. What segmentation trends should Beyond Meat be aware of? 2. What can Beyond Meat do to shape consumer behaviour and preferences regarding eating a plant based meat substitute? 3. What are the expected operating profits for Beyond Burger in years 1 and 2 given the forecast targets for sales

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