Case $2$

Rush Automobile ltd $($RAL$)$ was facing issues with its financial performance. Therefore the company

wanted to consider restructuring to turn the company around. Even after all the efforts the company

was still under the loss due to high manufacturing cost and the price was not priced competitively.

These led to job cuts, selling unprofitable business and closing down many units. RAL was finding it

difficult to meet the growing competition.

RAL realised that in order to survive in the market the company needs to transform into a flexible

organisation and focus on sale and high value business. As one measure of improvement the company

introduced Balanced Scorecard. This was used to communicate the strategy across RAL to more than $1$

lakh employees across its various units spread across the world.

The Balanced Scorecard enabled the employees to understand the existing policies and the future plans

of RAL. The management and all the division identified the factors that were important to create value.

Balanced Scorecard was also used to measure corporate results.

Questions

$1.$ What is Balanced Scorecard?

$2.$ What was the need for implementing Balanced Scorecard?

$3.$ What was the benefit of Balanced Scorecard? all the answer must be in sub headings in explained briefly and related to the case study $?$