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Case 2 The U.S. automotive manufacturers have com- plained about Japanese automotive imports and that the U.S. car firms are locked out of the Ja-

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Case 2 The U.S. automotive manufacturers have com- plained about Japanese automotive imports and that the U.S. car firms are locked out of the Ja- panese market. The Japanese have countered that the U.S. firms have not done their homework; they offer cars that are too big or are not fuel-efficient. Although U.S. car sales have decreased in the Unit- ed States, Japanese car sales have increased. Ja- panese manufacturers have begun to assemble cars in the United States; many U.S. firms are mov- ing part of their operations to Mexico. Discuss the implications to these firms as they globalize

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