Case $3-1.$ myIoT Inc.

myloT Inc. is a mid$-$sized technology company that was early to market with Internet of Things $($IoT$)$

devices for the home. They make security cameras, thermostats, and lighting products that have Internet

functionality for home automation. myIoT products have done well selling to specialty lighting retailers

and the company is preparing to sell its award$-$winning products through major chains like Best Buy and

The Home Depot. The company is also planning to expand its website from an information portal to an e$-$

commerce website for direct sales.

Despite being a technology product company, myloT is not particularly sophisticated in terms of

transportation management technology. Since the inception of the company, spreadsheets, a simple

database, and basic shipping software provided by a trucking company have served as the transportation

information backbone of the company. With the growth in sales and larger orders rolling in$,$ this homegrown

"transportation management system" is starting to fail. An audit by an external consultant revealed that

shipments are being routed inefficiently, the optimal carriers are not being selected, documents are

incomplete, and deliveries are arriving late. Furthermore, myIoT has very limited visibility of in$-$transit

freight and can't answer customer questions effectively.

Danny Updike, CEO of myIoT, grew increasingly frustrated as he read the auditor's report aloud to his

leadership team. He concluded by saying: "How the heck can a technology products company be so inept

at using technology to run its business? We need to get this issue resolved ASAP. Those holiday orders

from the huge retailers will start to ship out in three months. We will lose their business with these types of

basic transportation problems. Fix it now." Updike slammed the report on the table and stormed out of the

conference room.

After the outburst, the remaining executives turned to Victor Michel for a solution. The transportation vice

president responded by saying: "I have been telling you folks for a year that this was a growing problem

and have been doing some research on technology options. Give me a reasonable budget and two months.

We will replace our patchwork 'systems' with a transportation solution that really works."$3-$ How can myIoT benefit from TMS that deploys artificial intelligence capabilities and carriers that

provide advanced freight monitoring capabilities?

$4-$ As the myIoT online business grows, how can the company use emerging technologies to support

final mile deliveries?