Case 3: Amelia: The most human AI and Wysdom Merger. (Edited from the original Amelia/IPSOFT News Release, March 22, 2021). Toronto and New York, March 22, 2021 Wysdom.AI today announced a strategic partnership with Amelia, the leader in Enterprise AI with the most human AI platform, that powers Digital Employees for businesses around the world. Amelias market-leading Conversational AI solution delivers the best elements of human interaction to user experiences, driving deeper connections and greater business value. Wysdoms market-leading intelligent virtual agent design and optimization solutions will help organizations quickly access and scale Amelias capabilities, via a SaaS platform or on-premise. With years of combined experience building and operating the best Conversational AI experiences across multiple industries, Wysdom and Amelia aim to accelerate Conversational AI adoption while ensuring companies can deliver premium automated customer experiences. This is the future of Conversational AI, says Ian Collins, CEO at Wysdom.AI. AI applications and AI operations are distinct, and as such require different expertise and technology. Great Conversational AI comes from great optimization, and that is exactly what you will get from the partnership between Wysdom and Amelia. Wysdoms expertise in building and optimizing conversational assistants makes them an invaluable partner for us, says Peter Goedegebuure, Amelias VP Sales and Country Manager, Canada. Wysdom will help brands quickly build and optimize Digital Employees based on Amelia, delivering a very human customer experience that is both scalable and cost efficient. The simplicity of leveraging Wysdoms offerings to deliver Amelias capabilities will help large organizations accelerate their adoption of Conversational AI throughout different industries. The partnership will support Amelia by accelerating customer growth, and will further expand Wysdoms role as a leader in the optimization of Conversational AI.Assigned Question Response What is the key issue in the case? (5marks) Develop and explain 3 potential solutions for the identified issue or challenge. (10 marks) Identify the customer. Describe the value in solving the issue offer to the market? (5 marks) Identify the actual or potential data sources. How could the volume, accuracy, and reliability of the data be improved? (15 marks) What opportunities and threats exist in the case project in this market? Provide and relate at least one related example from other case stories from class content. (15 marks