Case 3: Craft Brewing
Case 3: Craft Brewing 5 Required information Competition in the Craft Beer Industry in 2017 Part 5 of 6 Before beginning this exercise, you will need to read the Craft Brewing Industry case. You will also need to review concepts in Chapters 3 and 5. 10 The following questions will be covered in this exercise: points Skipped 1. What are the strategically relevant components of the United States and global craft beer industry macroenvironment? eBook 2. What is competition like in the craft beer industry? Which of the five competitive forces is strongest? Which is weakest? What competitive forces seem to have the greatest effect on industry attractiveness and the potential profitability of new entrants? Print 3. What does your strategic group map of the craft beer industry look like? Which strategic groups do you think are in the best positions? The worst positions? Reference 4. What key factors may determine the success of a start-up or smaller craft brewery? 5. Identify the strategic issues facing the craft brewers in 2017. What effects may these issues have on the industry? 6. What recommendations would you make to a smaller, craft brewery to improve its competitiveness in the market while mitigating any current and future risks? Identify the strategic issues facing the craft brewers in 2017. What effects may these issues have on the industry? Its competitiveness in the market while mitigating any current and future risks? There are spaces for up to six strategic issues facing the craft brewers in 2017. Draw conclusions from your analyses of the case and the craft beer industry. Each strategic issue must be supported with convincing justifications using relevant concepts and tools and set the stage for what actions need to be taken. a. Strategic Issue: Supporting Justification: b. Strategic Issue: Supporting Justification: c. Strategic Issue:Case 3: Craft Brewing 5 Required information Part 5 of 6 Supporting Justification: 10 points Skipped c. Strategic Issue: eBook Print Supporting Justification: Reference d. Strategic Issue: Supporting Justification: e. Strategic Issue: Supporting Justification: f. Strategic Issue: Supporting Justification:Case 3: Craft Brewing o 6 Required information Competition in the Craft Beer Industry in 2017 Before beginning this exercise, you wiii need to read the Craft Brewing industnr case. You wiii aiso need to review concepts in Chapters 3 and 5. 10 The following questions will be covered in this exercise: . What are the strategically relevant components of the United States and global craft beer industry macroenvironment? . What is competition like in the craft beer industry? Which of the five competitive forces is strongest? eBook Which is weakest? What competitive forces seem to have the greatest effect on industry _ attractiveness and the potential protability of new entrants? H Print . What does your strategic group map of the craft beer industry look like? Which strategic groups do you think are in the best positions? The worst positions? Reference . What key factors may determine the success of a start-up or smaller craft brewery? . Identify the strategic issues facing the craft brewers in 2017. What effects may these issues have on the industry? . What recommendations would you make to a smaller, craft brewery to improve its competitiveness in the market while mitigating any current and future risks? What recommendations would you make to a smaller, craft brewery to improve its competitiveness in the market while mitigating any current and future risks? There are spaces for up to six action recommendations and supporting justifications. Each recommended action must be supported with convincing, analysis-basedjustications founded on the relevant concepts and tools that apply to this case. a. Action Recommendation: | Supporting Justication: | b. Action Recommendation: | Supporting Justication: | c. Action Recommendation: Case 3: Craft Brewing 6 Required information Part 6 of 6 Supporting Justification: 10 points Skipped c. Action Recommendation: eBook Print Supporting Justification: Reference d. Action Recommendation: Supporting Justification: e. Action Recommendation: Supporting Justification: f. Action Recommendation: Supporting Justification
