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Case 3: The WeWork Company: Internationalization of a Born Global Firm (This case study will be over Units 5, 6, 7 & 8) What is

Case 3: The WeWork Company: Internationalization of a Born Global Firm

(This case study will be over Units 5, 6, 7 & 8)

  1. What is the WeWorks current business-level strategy?
  2. What criteria did the We Work use to decide on the countries in which to expand? Which variable was most important in their decision ranking?
  3. What alternatives are available to WeWork? Use a decision matrix to evaluate the options. What would you recommend? Fully explain the criteria and ranking you have selected for your matrix.

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