Case 3-3 (Revised) Business Emphasis - Restaurant Assume that you and two friends are debating whether to open a restaurant that will be called Cozy Kitchen. Initially, Cozy Kitchen will open three stores locally, but the business plan anticipates going nationwide within five years. Currently, you and your future business partners are debating whether to focus Cozy Kitchen as a do-it-yourself or do-it-for-me business. A do-it-yourself business emphasizes the sale of ingredients for predetermined meals which customers can choose from a menu and the ingredients for the meals will be delivered to customers. The customers will prepare the meals themselves at their homes. A do-it-for-me business emphasizes the sit-down restaurant with a take-out meal option for customers. 1. In groups of three or four, discuss whether to implement a do-it-yourself or do-it-for-me business emphasis. List the advantages of each emphasis and arrive at a conclusion as to which emphasis to implement. 2. Provide examples of real-world businesses that use do-it-yourself or do-it-for-me business emphasis.

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