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CASE 4: BUSY BEE Busy Bee is an internet caf which did very well during the early 2000s. However, now that smartphones are easily accessible

CASE 4: BUSY BEE Busy Bee is an internet caf which did very well during the early 2000s. However, now that smartphones are easily accessible to everyone, the internet business is no longer doing well. The manager has observed on a holiday in Bali that the internet cafes there are doing well. But he assumed that it is because Bali is a holiday spot. He wonders if it's possible to have the same kind of success in Puchong, a busy trade city which caters mainly to small and medium business people. They are thinking of offering co-working spaces for business startups as they heard that it can be quite profitable. However, they are not clear about what is required and how to attract the customers for this kind of business. However, they also saw that e-games caf can garner a lot of customers but they are also not clear about this type of business. They approached you to solve their problem.

Case study main idea:

He wonders if it's possible to have the same kind of success in Puchong, a busy trade city which caters mainly to small and medium business people.

Case issue:

1. They are not clear about what is required and how to attract the customers for this kind of business.

2. E-games caf can garner a lot of customers but they are also not clear about this type of business.

For each issue provide the following:

Required:

  1. Diagnosis of the customer's needs (Identify the customers needs)
  2. Approach proposed (How we fixed the problem)
  3. Deliverables (How we deliver the ideas) ( the quantifiablegoods or services that must be provided upon the completion of a project.)

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