CASE 4: BUSY BEE

You are the consultant that Busy Bee has hired in order to help them with their problem. The issues that they are going through has been mentioned as well as diagnosis of the customer needs and also the approach proposed in which a solution has been provided. You are required to give Deliverables that can match both the approach proposed and the diagnosis and help to provide your customer ( Busy Bee) and show them the Deliverables that you gave as a consultant from the approach propsed and the diagnosis.:

Below is the case study and all the information need:

Busy Bee is an internet caf which did very well during the early 2000s. However, now that

smartphones are easily accessible to everyone, the internet business is no longer doing well. The manager has observed on a holiday in Bali that the internet cafes there are doing well. But he assumed that it is because Bali is a holiday spot.He wonders if it's possible to have the samekind of success in Puchong, a busy trade city which caters mainly to small and medium businesspeople.

They are thinking ofoffering co-working spaces for business startups as they heard that it can be quite profitable. However,they are not clear aboutwhat is required( hanif)andhow to attract thecustomers ( kimi)forthis kind of business.However, they also saw thate-games caf can garner a lot ofcustomers but they are also not clear about this type of business.They approached you to solve their problem.

Case issue:

1. They are not clear about what is required and how to attract customers for the Co-working spaces business startups.

2. E-games cafscan garner a lot of customers but they are also not clear about this type of business. ( e games )

The diagnosis of the customer needs:

For both issues:

The requirement for Co-working space for startup business:

Main Power

• People
• Laptop
• Wifi Internet

Physical things

• An office with desk, chair and lighting
• Air Conditioning

Conference rooms

• Meeting rooms

Storage space

• Belonging items
• Documents (eg: scrap paper)
• Printing

Kitchen

• Fridges
• A mineral & coffee machine
• Snacks

Approach proposed (How we fixed the problem):

MARKETING APPROACH O Target Audience Plan Into Action Monitoring and Evaluation Identify target audience's demographic Design integrated marketing using Al systematic Conduct Market Research and plan that typically involve and routine collection Identify Industry Trends indetifying customer segment, of information Analyze Competitors developing marketing . Use Google Analytics strategies and optimizing online media planning and Professional team to analyz channel alocation research data