Case 4 Citibank N.A. In Japan

parties, the banks may also follow the same course. . Questions 1. One question that comes to mind when talking about the rise of Citibank in Japan is whether it can maintain the same rate of growth and popularity as it has done in recent decades. Japanese banks may be encountering intense competition from their international counterparts, but it would be a serious mistake to dis- count their power. Japanese companies have overtaken the West in the manufac turing industries and are known to be effective in managing distribution channels. Can Japanese banks also do the same in financial services? 2. What have been the market expansion strategies of Citibank? Will these strate- gies help it to achieve its "one-stop-shop" objective