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Case 4: Diamond Estates Wines and Spirits, Inc,: Growth Challenges in a Fragmented Industry (This case study will be over Units 8, 9 & 10)

Case 4: Diamond Estates Wines and Spirits, Inc,: Growth Challenges in a Fragmented Industry

(This case study will be over Units 8, 9 & 10)

Conduct a PEST analysis and a SWOT analysis for Diamond Estates Wines and Spirits.
What strategic issues are facing the company?
Develop three strategic goals for Diamond Estates Wines and Spirits. Ensure your goals are SMART.
Which metrics (KPIs) should the company use to measure its performance? Remember to include targets and timeframes.

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