Case: 401 GamesLinks to an external site.

Complete study questions.

1. What is/are the major decision(s) facing John Park?
2. Examine 401 Games and its marketing. Is it a successful business? Provide quantitative and qualitative support for your answer.
3. Who are 401 Games customers? What methods of segmentation could 401 Games use? How well have they penetrated their target market? Why?
4. Who are 401 Games direct and indirect competitors? How competitive is this industry? Are there any general trends or changes you anticipate for this industry?
5. What is Johns current product mix? What are the options to change that in the future?
6. What is Johns current pricing strategy? Should he change it? Why? What about his place/distribution strategy? What options does he have?
7. What are Johns promotion activities? What else could he do? How effective would that be?
8. What options are available to John to grow and manage his business? How does each option fit with 401 Games, the competitive situation, and their customer segments?
9. What resources are required to pursue each option?
10. If you were John Park, which option(s) would you decide to do? Why?