Case 4.1Comprehensive Cases with Real Data JPMorgan Chase: Chasing Growth Through Mergers and Acquisitions

Find a strategy to deal with the missing data Answer the following questions

1) Sequence the reasons based on importance for people to select a financial services provider? Does it vary w.r.t demographics? 2) What are the customer satisfaction parameters? How does it vary w.r.t. demographics? 3) Who are most likely to recommend the service provider? 4) Who are most likely to discontinue the service provider? 5) Five other interesting insights from the data