Case 5, Chapter 13

Case Summary	In a narrative format, discuss the key facts and critical issues presented in the case focusing on marketing and strategic planning. Conduct a comprehensive SWOT and update the case to current time.
Case Analysis	How would you describe Nikes product mix? Why would the CEO talk about editing down opportunities when hes aiming for aggressive growth? What is Nikes branding strategy, and what are the implications for its investment in athlete endorsements?
Executive Decisions	How is Nike using differentiation to distinguish its products in a crowded and competitive marketplace?