Case 5: Harley-Davidson: Growth Challenges Ahead (Read the entire thing and answer the following) [Textbook: STRATEGIC MARKETING, FOURTH EDITION, CONCEPTS AND CASES]

1. What are the companys vision/mission and objectives?

2. Corporate strategy and business (or competitive) strategy What have been the key elements of the companys corporate strategy up until the time of the case? What is the companys business strategy? What role does corporate culture play in the implementation of the companys strategies?

3. Industry analysis define the industry to which the company belongs. Using Porters five forces model, analyze the competitive forces in this industry. Discuss those factors or problems which are most important for this industry and why they are important.

4. Company situation analysis Make lists of internal strengths, internal weaknesses, external opportunities, and external threats. Be sure to include an analysis of financial information in examining the companys internal capabilities. Based on your analysis, summarize the major strategic issues facing the company and industry.

5. Recommendations Select and describe a strategy for this company. Your strategy recommendations should be justified in terms of how well they deal with environmental threats, take advantage of opportunities, minimize internal weaknesses and utilize the organizations competitive strengths.

Harley-Davidson: Growth Challenges At.eed and his team concemed about whether Harley could grow during the neat decade the wav it had in aha. Mot, vikee gangr used the bilie to elade police. Harley Hits a Speed Bump By 1931, the US tnototcycle industry had consolitated and was dominated by Harloy-Davidson, Indian, and Hritith Triumph. By the mid-1950h, Hatey had a commanding 60 pereeat: which wold 3,000 units per monsh only six moaths after being introduced to the market 20. After investing in a 30,000 -unit permanth manufacturiog plant, a capacity l0 timet in excen world, entered the American motorycle market. IS A Hahley-Davidson's production techniques were outdaied. However, the bad news for Harley diden't stop with nicknames. thitching to Japancse motorcydes. It appeared at if Haticy was headed for bankruptey Harley's Redemption simply invicic to survine. conners to pare down cos () Mog kiewern Roding into the Uhkngen - 3 - Harley-Davidson: Growth Challenges At.eed and his team concemed about whether Harley could grow during the neat decade the wav it had in aha. Mot, vikee gangr used the bilie to elade police. Harley Hits a Speed Bump By 1931, the US tnototcycle industry had consolitated and was dominated by Harloy-Davidson, Indian, and Hritith Triumph. By the mid-1950h, Hatey had a commanding 60 pereeat: which wold 3,000 units per monsh only six moaths after being introduced to the market 20. After investing in a 30,000 -unit permanth manufacturiog plant, a capacity l0 timet in excen world, entered the American motorycle market. IS A Hahley-Davidson's production techniques were outdaied. However, the bad news for Harley diden't stop with nicknames. thitching to Japancse motorcydes. It appeared at if Haticy was headed for bankruptey Harley's Redemption simply invicic to survine. conners to pare down cos () Mog kiewern Roding into the Uhkngen - 3