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Case 5 : Netflix: The Public Relations Box Office Flop. Seijts, Jana; Bigus, Paul. Case No . 9 B 1 2 M 0 4 9

Case

5

: Netflix: The Public Relations Box Office Flop. Seijts, Jana; Bigus, Paul. Case No

. 9

12

049 .

Published

4 / 24 / 201

What

2,

Revised

4 / 24 / 2012 .

Richard Ivey School of Business,

2011 . (12

pages

) .

What went wrong in this case? What went right? What could have improved?

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