CASE 5-33 Break-Evens for Individual Products in a Multiproduct Company [L06, LO9] Jasmine Park encountered her boss, Rick Gompers, at the pop machine in the lobby. Rick is the vice president of marketing at Down South Lures Corporation. Jasmine was puzzled by some ca culations she had been doing, so she asked him: Jasmine: "Rick, I'm not sure how to go about answering the questions that came up at the meeting with the president yesterday" Rick: "What's the problem?" Jasmine: "The president wanted to know the break even for each of the company's products, but I am having trouble figuring them out.'" morning at 8:00 A.M. sharp so I can look at it before the follow-up meeting at 9:00:" Down South Lures makes three fishing lures in its manufacturing facility in Alabama. Data Rick: "I'm sure you can handle it, Jasmine. And, by the way, I need your analysis on my desk tomorrow concerning these products appear below. Frog Minnow Wormm 200,000 Normal annual sales volume . . . . . . . . . .100,000 300,000 $0.80 $1.40