Case 6-18:Amazon.com Inc.

I.Describe the portfolio of new business services being launched by Amazon.com. (100 points)

II. Summarize Amazon.com Inc.case in a paragraph. (75 points)

Readthecase carefully. Following the directions below, answer the questions and summarize the case. Submit the case responses and summary in one document bySunday of the Unit 6 at 5:30 p.m., CT.

I. Describe the portfolio of new business services being launched by Amazon.com. (100 points)

Guidelines:You will divide your discussion in two paragraphs:

Paragraph 1

Your First Paragraph will explain/discuss the underlying logic of Amazons new business initiatives; then continue to discuss specifically what Amazon will offer in reference to its cutting edge capabilities to coordinate its services. Voice your opinion about what many observers think in relation to the companys logic to the new initiatives. Identify and explain the business model used by Amazon to operate its core business. Document and/or illustrate your ideas.

Paragraph 2

In your second paragraph, give your intellectual judgment on the companys costs of producing new services. Does this initiative reduce or increase its profits and margins? Why and why not? Document your answer. Continue your discussion by explaining the type of job seekers that the company is hiring and why? Speculate on the companys expenditure of 2006 to grow and what happen to its profits. Give full assessment of Amazons financial performance to close your discussion.

This assignment is a take home exam to allow students to demonstrate the analytical, integrative, critical thinking and problem-solving skills. Your work should reflect graduate work standing with smooth flow of ideas. Statements must always be supported by facts. Write to show what you have acquired in this marketing course andavoid misusing the personal pronounthey and thepossessive pronountheir when referring to Amazon.com. It will be preferable that you use itand its, respectively. Understand that deep analysis is required for these assignments.

Do not just write what you want to write, but you must be able to answer specifically the question that is asked in well-organized manner following the guideline.

Note: You are not limited to the ideas aforementioned but they must be shown in your discussions. I strongly recommend that all ideas borrowed must be cited to avoid to be charged with the plagiarism.

II. Case Summary (75 points)

Summarize Amazon.com Case.The case summary is not a case review, so your view or opinion will not be necessary. Identify and summarize the main points of the author(s) in a paragraph or few words. Your case summary must be submitted as a single document along with your case responses in Part I.

Grading Rubric

PART I
Analytical and Logical Thinking Demonstrate the ability to apply analytical and logical thinking to gathering and analyzing data using a logical and systematic process.	30
Critical Thinking It is the ability to think clearly and rationally. It includes the ability to engage in reflective and independent thinking. Critical thinking tenets are as follow: Understand the logical connections between ideas Identify, construct and evaluate arguments Detect inconsistencies and common mistakes in reasoning Solve problem systematically Identify the relevance and importance of ideas Reflect on the justification of one's own beliefs and values	30
Integrative and Problem Solving Integrative: connecting skills and knowledge from multiple sources and experiences as related to your topic utilizing diverse and event contradictory viewpoints. Problem-solving- There are 4 basic steps: Defining the problem Generating alternative Evaluating and Selecting alternatives Implementing solution	28
Grammar and/or Spelling	12
PART II
Summarize the Case	75
Total	175

Rubric

MBA630 Case Exams

Analytical and Logical Thinking

Demonstrate the ability to apply analytical and logical thinking to gathering and analyzing data using a logical and systematic process.30pts

No Marks0pts

30pts

Critical Thinking

It is the ability to think clearly and rationally. It includes the ability to engage in reflective and independent thinking. Critical thinking tenets are as follow: Understand the logical connections between ideas. Identify, construct and evaluate arguments. Detect inconsistencies and common mistakes in reasoning. Solve problem systematically. Identify the relevance and importance of ideas. Reflect on the justification of one's own beliefs and values.30pts

No Marks0pts

30pts

Integrative and Problem Solving

Integrative: connecting skills and knowledge from multiple sources and experiences as related to your topic utilizing diverse and event contradictory viewpoints. Problem-solving- There are 4 basic steps: 1. Defining the problem 2. Generating alternative 3. Evaluating and Selecting alternatives 4. Implementing solution28pts

No Marks0pts

28pts

Grammar and/or Spelling

Full Marks12pts

No Marks0pts

12pts

Summarize the Case

Full Marks75pts

No Marks0pts

75pts

Total Points:175