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Case 8. Horniman Horticulture 1. Read and briefly summarize the case. 2. Based on the information presented in the case, especially Exhibits 8.1 and 8.2,
Case 8. Horniman Horticulture
1. Read and briefly summarize the case.
2. Based on the information presented in the case, especially Exhibits 8.1 and 8.2, what is your assessment of the financial performance of Horniman Horticulture? What is going right with this business? What concerns you?
3. What explains the erosion of the cash balance? Where is the cash going? (Hint: Find operating cash flow (OCF) and free cash flow (FCF) in 2015.)
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