CASE: ADIDAS How to Keep Running Fast in a Post-COVID-19 World

Answer the following questions;

Q1. What are the characteristics of a sales-driven company, marketing-driven company? What are the focus of each? How does each pivot to the digital economy?

Q2. To what extent to which digitalization changed retail? How has digital disruption changed the retail environment? What is the future?

Q3. Analyze to what extent to which the pandemic has revolutionized retail operations? Cite specifics? What is the sweet spot?

Q4. How should Adidas draw closer to Nike? Assess, brand-strategy, brand assets, global focus, retail evolution, etc.? How will it run faster in the post-pandemic era?

IND IMD-1064 03.09.2020 REAL LEARNING. REAL IMPACT ADIDAS: HOW TO KEEP RUNNING FAST IN A POST-COVID-19 WORLD? adidas