CASE: Alibaba is a relatively young company, yet the Chinese e-commerce firm's culture is already supported by several stories and legends. One famous story describes how a small band of employees joined a secret project to create Taobao, Alibaba's consumer trade portal, to compete directly with eBay in China. The group worked out of Alibaba's original onces which had been vacated a couple of years earlier. Through perseverance and "fire in their belly," the Taobao team built a business that whittled away at eBay's 80 percent market share. Within six years, Taobao was China's dominant consumer trading portal and eBay closed its operations. QUESTIONS: 1- The case is presenting organizational stories and legends. What concept is related to this category? 2- Define the concept