Case:

Among the most respected of our business institutions are the insurance companies. A group of insurance executives meeting recently in New England was startled when their guest speaker, social critic Daniel Patrick Moynihan, roundly berated them for unethical practices. They had been guilty, Moynihan alleged, of using outdated actuarial tables to obtain unfairly high premiums.

They habitually delayed the hearings of lawsuits against them in order to tire out the plaintiffs and win cheap settlements. In their employment policies they used ingenious devices to discriminate against certain minority groups. It was difficult for the audience to deny the validity of these charges.

But these men were business game players. Their reaction to Moynihans attack was much the same as that of the automobile manufacturers to Nader, of the utilities to Senator Metcalf, and of the food processors to Senator Hart. If the laws governing their businesses change, or if public opinion becomes clamorous, they will make the necessary adjustments. But morally, they have, in their view, done nothing wrong. As long as they comply with the letter of the law, they are within their rights to operate their businesses as they see fit.

You are to analyze the ethics of this behavior through (1) Virtue Ethics and then through (2) Deontological Ethics. After you have done this, reflect on and include a discussion of the following in your conclusion: Sound ethics is good business.

Introduction: Provide a brief explanation (in your own words) of the theory. Introduce and briefly explain the criteria. Create a thesis statement based upon the prompt.

Body: Paragraphs -- apply the THREE criteria (for each lens) to particular instances within the case study and conclude.

Each criterion needs to be explained and applied to a specific instance in the article/sstudy, and you must demonstrate how that criterion reinforces your thesis.

Each theory/lens should have its own paragraph. It can have more.

Conclusion

Summarize your analysis, discuss how your research and deliberation have strengthened your thesis (at least two examples), create a concluding remark

Rubric

Thesis Statement (Clear and Concise)

Analysis of the article throughout the paper

Explanation of theory and identification and explanation of the criteria

Application of each criterion to specific instances/ideas in the article

Conclusion: Neatly sums up the analysis and reflects back to the thesis

Clear articulation/Cohesiveness