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Case: Amore Pacific(HBS case :Amore Pacific: From Local to Global Beauty, case no. 9-706-411) 1)How has Amore Pacific been able to defend the home ground

Case: Amore Pacific(HBS case :Amore Pacific: From Local to Global Beauty, case no. 9-706-411)

1)How has Amore Pacific been able to defend the home ground against multinationals firms (e.g., L'oreal, P&G, Estee Lauder) as well as compete against a larger conglomerate LG locally?

2) What are the challenges for Amore Pacific in Scaling up Globally?

3)Amore Pacific introduced Sulwhasoo in India in 2020 through Nykaa, and Nykaa Luxe. Through what strategy can AmorePacific succeed in the Indian Market?

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