Case Analysis #1

Plant-Based Industry Overview At what stage of the industry life cycle is the plant-based food industry?

Plant-based foods expand, with consumers hungry for more - NYT.pdf Plant-based foods expand, with consumers hungry for more - NYT.pdf - Alternative Formats (2.126 MB)

Beyond Meat hit by slower supermarket sales of plant based food - WSJ.pdf Beyond Meat hit by slower supermarket sales of plant based food - WSJ.pdf - Alternative Formats (800.088 KB)

Were eating more vegan meat and milk than ever - Vox.pdf Were eating more vegan meat and milk than ever - Vox.pdf - Alternative Formats (1.7 MB)

Impossible and Beyond Slash Prices as Fake-Meat Market Heats Up.pdf Impossible and Beyond Slash Prices as Fake-Meat Market Heats Up.pdf - Alternative Formats (1.527 MB)

Use information about the industry and concepts from any of the readings to present an argument about what stage of the industry life cycle the industry is in. Please note that the industry comprises different categories (plant-based milk, plant-based meat, etc.). If you want, you can choose to focus on a single category or multiple categories to focus on rather than the entire industry. The choice is yours. (And remember to draw on your own experiences too. Have you bought any of these products? Will you repurchase them?). Reading Sources: Plant-based foods expand, with consumers hungry for more - NYT (attached) Beyond Meat hit by slower supermarket sales of plant-based food - WSJ (attached) Impossible and Beyond Slash Prices as Fake-Meat Market Heats Up (attached) Were eating more vegan meat and milk than ever - Vox (attached) Retail Sales Data 2021 for Plant-Based Foods Industry There are many videos on this industry as well! Submission Details You must complete 2 case analyses, each worth 10% of your grade. You will notice there are three case analyses due on the schedule you select two out of the three. I will provide study questions for each case to help you think through critical issues in the case. Your analysis is due on the date assigned in Blackboard. Please submit your case analysis via Blackboard using a single Word file. Your report must adhere to the following guidelines: Analysis must be no longer than two pages of text (12-point font, single-spaced, 1-inch margins). You may also include one exhibit (tables, graphs, etc.no paragraphs of text). Your grade is based on the quality of your responses and supporting arguments, which must integrate the relevant course concepts and the ability to communicate your ideas. Your argument should be logical and supported by facts from the case or facts you research on your own. Do not provide definitions of concepts in your case analyses. Instead, apply the concepts to the case facts. Do not present a case summary; instead, offer a well-supported evaluation using case information and incorporating concepts from the readings. Your case analysis must be well organized and structured as one continuous document. If there are multiple questions, do NOT divide your memo into different sections to answer each question separately. A well-organized analysis starts with an introductory paragraph which is followed by several additional paragraphs that expand on the information presented in the introduction. Each subsequent paragraph has a main sentence followed by several sentences that present information that supports the main sentence. This information can come from the case readings or your own research or experience. Avoid putting many different ideas into one sentence or paragraph. Develop each point separately. Well-organized memos structure paragraphs so that the most substantial arguments are first, followed by progressively weaker arguments. You can address the memo to whomever you want. Assume that the reader is familiar with the case and has read the assigned case materials. These are individual assignments. Feel free to do your own outside research and incorporate information from that research into your analysis. If you want to use parts of someone elses work in your memo, put it in quotes and add a citation. Use a formal citation style (any formal style you want). A website link is not a citation.