Case Analysis

Coda Coffee

Summarize the Current Situation

WHO is the decision maker?
WHAT is the business decision we are trying to make? What are some of the underlying issues?
WHYhas this become a problem? What led to the current situation?
WHEN does the decision/issue/opportunity have to be made/resolved/acted on?

Questions Related to the Case

What are the specific technologies used in the Bext 360? Which of these do you personally think has the most potential for innovation and disruption in the next 5-10 years? Why?
How do the technologies used in the Bext 360 technology add value for Coda Coffee?
If you were Coda Coffee, how would you scale up your activities from the pilot? What do you think would be the main challenges?