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Case Analysis for Coca-Cola Company. Describe the promotions strategy in terms of the various marketing communications used. Explain why this approach was taken by considering

Case Analysis for Coca-Cola Company.

Describe the promotions strategy in terms of the various marketing communications used. Explain why this approach was taken by considering the stage in the product life cycle as well as the promotion objectives and promotions budget. Make assumptions if you need to. (15 marks)

Please include your citations.

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