case analysis for Kombi Sports Inc: Staying Ahead of the curve

for business strategic management course:

-identify the key issues of the case

-internal and external analysis (pestle analysis, swot, vrio model, value chain, porter's 5 forces)

-recommendations, options, implementation plan

(pestle analysis, swot, vrio model, value chain, porter's 5 forces, recommendations)

- Discuss the segmentation analysis

Internal Analysis:

1. Marketing (including brands, brand strategies, product portfolio)

- Manufacturing (Production or Service Process)

- FinanceoResearch and Development

- Human Resources

- Information Systems/Technology

2. Competitors?

External Analysis:

(1)Economic force

(2)Cultural force

(3)Technological force

(4)Natural

(5)Demographics

(6)Political