Case Analysis Gordon Bethune at Continental Airlines

One of the major objectives of the case method is to help students develop the ability to summarize, analyze, synthesize and evaluate the key elements of a complex problem. Consequently, a written analysis of the cases assigned will be collected on the dates indicated in the syllabus. A key learning outcome of the case method is for you to reflect on what you learned by doing the case analysis. This will require some extensive reflection and then making those reflections a part of the written case analysis. This is where you tell me what you learned and it is a very important part of the case writing assignment.

Case Analysis	Gordon Bethune at Continental Airlines
Name:			Needs
	Good		Work		Unsat	Points
A. Case Introduction and Background
Brief summary of the issue(s) indicated in the case	5	4	3	2	0-1
B. Specific Case Questions
Diagnose the situation at Continental that led to Bethune's
turnaround. Use one of the models taught.	5	4	3	2	0-1
What key factors contributed to the turnaround?	5	4	3	2	0-1
What impact did deregulation have on Continental?	5	4	3	2	0-1
C. Evaluation of Courses of Action Taken in the Case
Assess the turnaround at Continental. What worked and
what didn't? Where there any flaws in the plan? Is the
"Go Forward" plan sustainable?	10	8	6	4	0-2
Describe Bethune as a change leader using the leader
types covered in both Hickman and class. Feel free
to mix components. Assess Bethune as a leader.	10	8	6	4	0-2
C. Conclusions
Lessons Learned from the Case/Closing Thoughts	5	4	3	2	0-1
D Writing Style
Grammar, spelling, sentence-
structure, wording result in a
clear and well focused paper
APA style followed	5	4	3	2	0-1
Total	50					0
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