Case analysis of "Geosoft Inc.: Leading Across Cultures"

Answer the following questions:

1. What does Geosoft need to do to ensure the successful communication of its new technology strategy across its global operations and in each of its culturally distinct regions?
2. Geosoft has distributed responsibility for corporate communications among the executive team led by the chief executive officer and the regional managing partners, reporting through the vice president, marketing. As it undergoes global change and expansion, should the company change this structure and approach? Describe and analyze the pros and cons of each approach and provide reasons for your answer.
3. Does Geosoft's distinct corporate culture (employee-owned, collaborative, and engaged) help or hinder its communications with its primary stakeholders (employees, customers, partners, and governments)?
4. In the role of a communications advisor to Geosoft, what would be your key recommendations to help the company successfully communicate its new customer intimacy strategy across borders? How would you measure the success of your recommendations?