Case Assignment Impex Kitchen Appliances Find a worksheet template under this topic which may be useful for quantitative analysis Follow the instructions Some of the cells may be locked Use passkey 'IST'to unprotect the sheet, should you need to change values for locked cells Answer the following questions based on your quantitative and qualitative analysis of information available in the case Anyone in the class may be asked to present the analysis to kick start the discussion Pl ensure that your group has access to the analysis while in class What would be the break even volumes required to cover the advertising costs under the Reader's offer based on various options (all editions vs south editions, one insertion vs three insertions, Impex delivery vs times delivery) What volumes do you think ToI offer can achieve How would the ToI offer compare with the March 2014 year end Scheme Should Chenengadan opt for Reader's Offer Why why not If the reader's offer is opted for, what mechanisms (editions package, delivery option, number of insertions) should be preferred Should it promote multiple (all 3) product in an ad or individually (one product in an ad)

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Case Assignment - Impex Kitchen Appliances Find a worksheet template under this topic which may be useful for quantitative analysis. Follow the instructions. Some of

Case Assignment - Impex Kitchen Appliances

Find a worksheet template under this topic which may be useful for quantitative analysis. Follow the instructions. Some of the cells may be locked. Use passkey 'IST'to unprotect the sheet, should you need to change values for locked cells. Answer the following questions based on your quantitative and qualitative analysis of information available in the case.

Anyone in the class may be asked to present the analysis to kick start the discussion. Pl. ensure that your group has access to the analysis while in class.

What would be the break-even volumes required to cover the advertising costs under the Reader's offer based on various options (all editions vs. south editions, one insertion vs. three insertions, Impex delivery vs. times delivery)? What volumes do you think ToI offer can achieve?
How would the ToI offer compare with the March 2014 year-end Scheme? Should Chenengadan opt for Reader's Offer? Why why not? If the reader's offer is opted for, what mechanisms (editions package, delivery option, number of insertions) should be preferred? Should it promote multiple (all 3) product in an ad or individually (one product in an ad)?