Question
Case: Chobani recently two new product lines Chobani Complete a drinkable yogurt and Non-Dairy Chobani products. According to the public, these are good ideas? Will
Case: Chobani recently two new product lines "Chobani Complete" a drinkable yogurt and "Non-Dairy Chobani" products.
- According to the public, these are good ideas?
- Will the ideas be profitable in the future?
- How can marketing help with these new products succeed?
- Explain specific ideas for each of the marketing mix elements: Product, Price, Promotion, and Place?
Note: The links to the information regarding the asked questions are as follows:
- https://www.vox.com/the-goods/21270426/yogurt-america-chobani-fage-skyr
- https://www.oola.com/life-in-flavor/2459182/9-most-popular-yogurt-and-greek-yogurt-brands/
- https://www.youtube.com/watch?v=PksULWzDiVE&ab_channel=BloombergQuickTake
- https://www.youtube.com/watch?v=dPCZY6nTOWY&ab_channel=Mashed
- https://www.youtube.com/watch?v=HyHVLq-KtFo&ab_channel=NBCNews
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
