case : craft beer

What does your strategic group map of the craft beer industry look like? Which strategic groups do you think are in the best positions? The worst positions?

Select "true" for those statements that are accurate and choose "false" for those that are not.

a. Nano- and micro-breweries are in a very narrow/local distribution.

(Click to select)

True

False

b. Nano producers will attempt to compete with global producers through price competition.

(Click to select)

True

False

c. Local nano- and micro-breweries generally occupy a high price/quality position, which could vary from above average price/quality to exceptional price/quality.

(Click to select)

True

False

d. Global producers occupy a global distribution and low to moderate pricing.

(Click to select)

True

False

e. Global producers have partnered with nano- and micro-breweries to share distribution channels allowing craft breweries to have a larger geographic reach.

(Click to select)

True

False